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Google Instant Search + Blue Arrow October 1, 2010

Posted by Daniel in Search Engines, SEO.
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This morning, Danny Sullivan pointed out the new blue arrow in Google’s search results. At first I agreed that it was a little bit of an overkill addition to the already turbo-charged Instant Search update. But after using it in a few searches, the blue arrow kind of started to grow on me. It’s a nice function to not have to reach for my mouse to scroll. But the over-simplicity is starting to remind me of 2 things – parodies on over-simplification. (The 2nd is from teh Google themselves)

1. The Onion’s Apple Spoof – Announcing the Macbook Wheel

2. Google’s April Fools joke from 2000 – the MentalPlex

Personally – Instant Search is annoying and visually overwhelming. But I guess when Google’s only¬†hindrance¬†is us in speeding up search – whats left to do but annoy us into “faster” search behavior.