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Twitter Updates Authorization Rules and URL Shortener September 2, 2010

Posted by Daniel in SEO, WebApps, WebStuff.
Tags: , , , ,

Twitter Link Wrapping Service t.co

I got an email from Twitter this morning letting me know that the millions of apps that access and update the Twitter API will no longer be doing so via a request for your password. Instead they’ll use a new form of authorization called “OAuth” – which will still request your permission before accessing or posting to your Twitter account. I like that I can now see a list of the apps that I’ve permitted to access my Twitter profile and can revoke any of them at anytime (see the “Connections” tab in your profile).

Also announced in the email was the eventual roll out of t.co – a new URL shortener that Twitter lovingly calls a URL wrapping service. The new “wrapping service” can be opted-in by individual users but will be rolled out to all users by the end of the year. The upside for users is that where the link points to will be more clearly displayed – the wrapped link will sometimes display the page title and most of the time display the actual domain and part of the address of the link. The SEO downside is Twitter will now be redirecting all links through itself – killing the link juice love. As the email says:

When you click on a wrapped link, your request will pass through the Twitter service to check if the destination site is known to contain malware, and we then will forward you on to the destination URL. All of that should happen in an instant.

I understand the benefit of the safety this provides, but hopefully rolling this out “to all users by the end of the year” doesn’t mean a forced roll out – leaving the option open to leave your tweets “unwrapped”.

—photo credit to http://www.thisnext.com —



1. Mark - October 1, 2010

This is an interesting look at Twitter’s changing url shortener.

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