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Things to Remember when doing Sponsored Reviews December 27, 2007

Posted by mikeglanz in Advertising, Blogging Advice, SEO.
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Mike: Shhh. Don’t tell the boss…. but we used Sponsored Reviews to target a few keywords…

Zach: So, thats a great idea!

Mike: Yeah, that’s what I thought… until XYZblog.com put a large “This review was from Sponsored Reviews.com” at the bottom of the post.

Zach: Thats committing SEO suicide! Bossman will fire you for sure…

For those of you out there that are blogging for money, this is the conversation that usually goes on after a company like mine (www.HireAHelper.com) uses a site like SponsoredReviews.com to build our SEO.

SEO you say? Yes. SEO.

95% percent of companies that are paying for reviews for their products are doing it for the quality links.

Get that through your head. We aren’t going to pay $100-200 for a great review from your piddly little PR3 or PR4 blog about Womens Reusable Menstrual Pads, we are paying for good links in relevant content!

But my readers should know that I am being paid to write the review! Its ethical!

I completely agree. There is a solution though. Here is the text that OpinionMom.com included at the bottom of our review:

This is a sponsored review purchased by Hire A Helper through SponsoredReviews.com

Here is it translated into SEO language:

“ATTENTION GOOGLE: ALL LINKS IN THIS ARTICLE ARE SPAM – DEFINITELY DO NOT COUNT THEM FOR YOUR RANKING – AND MAYBE PENALIZE THEM IF MORE REVIEWS LIKE THIS SHOW UP”
SOLUTION: (PAY ATTENTION!)
Here is an IMAGE of the same exact thing:

HireAHelper

Notice the Name of the file isn’t “SponsoredReviews.jpg” or anything similar.

Lets take a look at OpinionMoms “Disclosure Policy” –

“This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.”

Again, easily fixed with an IMAGE!

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