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Top 10 SEO Recomendations November 15, 2007

Posted by Zac in SEO.
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In a continued effort to write about basic SEM topics here is my list of top some top on site SEO recommendations:

(I am excluding gaining more links because that should be more of a continuous effort. While its extremely important, most people want recommendations they can jump on right away and or want me to point out thing they are doing wrong. So don’t forget about links! they are important but these are strictly on site SEO recommendations)

1. Content – You have heard it once and I am telling you again without at least some decent content on a web page all of your optimization efforts are far less effective.

2. Title tags – Pay attention too and create good title tags. Not only are these what people see in search engine results pages but having your keywords and other relevant information can really add to optimization efforts.

3. Meta Tags – Most importanly the description tag because that is also what can get displayed in search engine results pages. Also make sure that any Meta tag data does not look like you are stuffing keywords in their just for the heck of it, don’t go overboard make them useful.

4. H1 Tags – Controlling and leveraging H tags can help search engines understand what the different topics of a page are and draw attention to particular topics and keywords. Make sure that these are being written for the users sake but understanding how and when to add your key words.

5. URLs – Having URLs that are easy to read, understand and contain your keywords are all pluses as they help to make a website both user and search engines friendly. Anytime their is a chance to simplify URLs and make them look like static pages is time well spent.

6. Sitemaps – Giving the search engines a complete list of all of a websites pages can help get pages indexed faster and help control search engine spiders on a website. Their are ways to complete this in the robots.txt file and some search engines (Google, MSN, Yahoo) have tools which you can authenticate a website and submit sitemaps through.

7. Images – Optimizing images can be a interesting challenge especially for those that have an automated system and or a lot of images. Its important though if possible to give images a meaningful name and use alt text.

8. Text Links – Whether its in menus, a header, a footer or anywhere else on a site text links can be far more advantageous than image or other links because of the anchor text associated with that link (again think keywords).

9. Robots.txt – Excluding certain directories or parts of a website such as a test area or something you don’t want search engines to get into (maybe certain form web pages) can be very important in controlling the crawling of your website.

10. URL Canonicalization – While being a semi complicated issue sometimes this basically deals with multiple URLs going to the same content such as the http://www. and http:// version of a website. Both can be logical URLs pointing to the same page or content and its far better to pick the format you want to use and 301 redirect the other so that search engines understand which version you want shown in their results.

Each one of these topics can be far more than entire post so read up and look for more posts regarding these important on site SEO topics.

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