How the Google Stole Christmas… July 14, 2009Posted by Daniel in Search Engines, SEO, WebStuff.
Tags: google, Regulation, SEO
An anonymous post on TechCrunch.com calling for SEO/SEM regulation supposedly “written by a well known executive at one of the largest sites on the Internet” has sparked a tremendous amount of discussion and debate. I agree that we should find someway to credential or license exceptional SEO’s. However, I don’t agree that the government needs to be involved or that total transperancy from the search engines is necessary.
The post makes Google look like the Grinch who stole E-commerce. The author does this by arguing that Google abuses its position as the sole gatekeeper to most of web-based commercial world by changing its search algorithms without warning and disabling clients pay-per-click accounts without notice or reason.
The mysterious author draws the comparison to Los Angeles where the entrances are guarded by one company, and the streets changed sporadically by the same company – restricting the customer’s travel and often completely blocking access to some vendors.
The funny thing is, as I was reading through articles this morning on SEO techniques and tips, one of the articles (from SEObook.com, Is PageRank Important) pointed out that because search aglorythms are always changing, the best approach to search engine marketing is a traditional marketing strategy – provide great content, products, or services and people will come back with their friends.
In constantly updating their algorithms, Google isn’t being a Grinch, they’re attempting to weed out the trickery and magic of SEO to find honest, helpful search results. On the other end, SEO’s are finding out more and more that their goals should be to produce accurate and high quality content and market it to the right crowd.
In other words, the market is already regulating itself. Nobody is forcing the public to use the Google gateway to the e-commerce world. Who knows, maybe bing.com will turn out to be a surprisingly strong competitor for Google. The consumer will dictate which gates to use in their online experience, and if Google fails to produce relevant results, the consumer will find another gate.
Thanks Mr. Anonymous for sharing your feelings about regulating SEO/SEM. But its already fixing itself as you write.