SEMSunday – SEM, SEO, WebApps, etc

Importance of Domain – Free Online Gradebook August 1, 2008

A couple months ago a friend of mine asked me to look at the SEO for their site TrackMyGrades.com. Its a great web based software that allows teachers to… well track their grades. I did some research on the competition and realized that not only did the competition have vastly inferior products, but that they had almost no SEO marketing whatsoever.

While looking around at the competition I found it interesting that the second most used keyword – “Free Online Gradebook” was completely was available as a .com domain. I purchased it immediately and setup a free wordpress blog there. Mostly for curiosity to see how it would rank. The results?
Astounding – Within a month – with no inbound links, no traffic, no posts, no content (besides what you see up there currently) I was on page 1 for the keywords, and then page 2 for the keywords “online gradebook“.

Take it or leave it – online gradebook and free online gradebook test results may very – but I’m pretty sure google places a lot of importance on domain.