Comments on: The Beginner’s Guide to Keyword PPC: Part 1- Account Structure http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/ "Make it easy. Make it scalable." Sat, 21 Apr 2012 21:43:05 +0000 hourly 1 http://wordpress.com/ By: Edolmen Sviluppo Siti Web http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-180 Tue, 01 Jun 2010 09:25:32 +0000 http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-180 I’m Impressed how much you variate the keywords. I have to restructure some of my campaigns right now

]]> By: Mo http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-123 Thu, 08 Oct 2009 09:59:14 +0000 http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-123 I am a visual learner I;d like to think,
And you have just earned my respect.
Simple,
Straight to the point…
And will be back on a sunday ;)

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]]> By: Simon Shull Foust http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-34 Sun, 28 Oct 2007 07:00:28 +0000 http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-34 Ryan, great post. Keep em up.

]]> By: Rose Sylvia http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-32 Tue, 02 Oct 2007 20:04:49 +0000 http://semsunday.com/2007/09/30/the-beginners-guide-to-keyword-ppc-part-1-account-structure/#comment-32 Thank you for this visual aid in explaining logically account structure and thorough, concise coverage of this topic. I will add links to this post and share it with clients so that they can more easily understand proper account organization.

Another reason for separate ad groups is the effective use of dynamic keyword insertion – something that I believe should be used only with wisdom and caution. It can be effectively used in SEPARATE ad groups when selling products that have make, model, and model number.

One ad group would have only model numbers in it and the Title should have the make and/or model name outside the {KeyWord: Default Phrase} like this: Brand {KeyWord: Default Phrase}.

The next ad group would have the make/model number or model/model number and use a different keyword inserted title. By doing this you do not end up with ineffective titles and better control what is displayed.

I look forward to reading your previous and future posts and sharing them with others. Thank you.

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